Welcome to KPB Advertising!
"50 years young agency"
As the campaigners of the greatest art form ever, we are passionate about delivering creativity with a sharp strategy. Exactly knowing the twists and twirls of advertising realm, KPB Advertising Pvt. Ltd is a straight focused advertising agency in Kochi that accentuates revelation in thinking and execution of ideas, moving towards 100% satisfaction of our clients. We deem that the scale of embracing and practicing innovation will fix on the magnitude of things done.
Our complete focus is on offering a unique point of view to the effort of selling the client's products or services. Since 1964, we deliver service that befits their purpose and in turn raise their returns through an effective brand building. With a clear outline of our objectives and detailed plan of our target we go forward with a distinct perception. Thus, we aim better service to our clients. As an organization committed to the profession, we are always the right choice of advertisers.
Our legacy is our edge over the others. Established in 1964 and accredited in 1976, our success saga goes on. Formerly known as Kerala Publicity Bureau, KPB became a Private Limited company in 1983 and was renamed as KPB Advertising Private Limited. Being the first INS accredited agency in Kerala, we altered the advertising domain into a methodical business that amplified the growth rate of trade and industry in the state.
Excellence in quality is indeed a matter of fervor for KPB. Our exceptional track record proves that our passion for quality has been paid off well. Throughout these years, KPB has bagged several covetous awards for our excellence and reliability. In 1985, KPB won an award for press Advertisement of Alappatt Jewellery inauguration at the 10th Art Exhibition conducted by Advertising Club of Chennai. The same year we bagged an award for Radio Spot developed for St. George Umbrellas. The FUCA award 2010 is yet another feather to our already well adorned cap. During 2004 – 05 we won the 2nd Runner Up Award from Malayalam Manorama Agency Incentive Scheme. The awards and honors that we receive have much nurtured our efficiency and competency.
KPB’s ideal client profile says all about the top-notch service we bestow. We have top advertisers from several industries like Automobile, Travel & Tourism, Sanitary Ware, Plastic Products, Financial Institutions, Aluminium & Allied Products, Home Appliances, Builders, Opticals, Hospitals, Educational Institutions, Amusement Parks, Confectionaries etc.
The Directors, Mrs. Naithamma Kuriakos and her son Mr.Kuriakos Jos, shoulder the responsibility of leading and guiding a wonderful crew of over a dozen brilliant and creative minds. Mr. Kuriakos Jos was designated for several positions of K3A (Kerala Advertising Agencies Association) during the recent years. He was the State Joint Secretary of K3A for the year 2003 - 2005. He was also K3A’s Secretary during 2005 - 2009 and Ernakulam District President during 2009 -2011. He was re- elected as the State Joint Secretary of K3A for 2013 – 2015.
KPB is a completely independent agency and it facilitates us to be professionally perfect. Being absolutely committed to achieve the client’s objectives - however hard, demanding or difficult they are, we are the first choice of the advertisers who seeks brilliance in their advertisements.
We work in teams as Client Service, Creative, Media & Research and it’s our solidarity that keeps us mightier to deliver quality service adhering to the purpose and target of our clientele. Advanced in taking up latest strategies and tactics in our way of operation, we make it sure to go in tune with the shifting trends of advertising world.
The biggest strength of KPB is nothing but our devoted team. Our Client Service Department maintains customer service level through flawlessly providing prompt and courteous service to our customers. The client service executives accurately perform to manage work flow, handle feedbacks as well as to meet agency expectations. Creative Department is the junction where all the creativity here meets up with the requirements of the clients. The visualizers, copywriters and designers share the effort in producing a creative of excellent quality. Developing media plan to reach the target audience effectively in a cost effective manner and managing relationship with the publications are all what are associated with Media Department. The Accounts and HR Department function aligning their goals with the goals of the company.
Mr. Kuriakos T.O, a man of essence and a real advertising professional was born on 2nd March 1935 in Ramamangalam of Ernakulam district. After completing his studies, he started his career as the propagandist of Pallathara Bricks & Tiles Ltd, Kottayam. Afterwards, he resigned while he served as the Marketing Manager of the firm. Later, he worked with Kerala Dhwani as its Advertising Manager which turned his interest towards the realm of advertising. In the course of time, he mastered the art of advertising and acquired vast experience in range and depth by the time he started his own agency in 1964.
Mr. Kuriakos T.O. was a true philanthropist and social worker who was active in various walks of life. In 1976, he was the only Indian to attend the highly acclaimed Multinational Summer Program in Marketing Management conducted by International Marketing Institute, Cambridge. His directory of awards and honours are endless which includes the most covetous ‘Elmer Crowe Award’ of Y’s Men International. He was chosen for several prestigious positions including the posts of President of Kerala Advertising Club, Extn. Committee Member of Advertising Agencies Association of India (Kerala Chapter), Executive Committee Member of Public Relations Society of India etc. He was also the Regional Service Director of Public Relations: Y’s Men International, West India Region and President of Ramamangalam Panchayat & Ramamanagalam Co-operative Society Ltd. He was associated with YMCA, Ernakulam and YMCA, Ramamangalam as its Director and President respectively. Being a dynamic member of Lotus Club, Cine Club, Indo Japanese Association, Ernakulam Chamber Of Commerce, Diners Club, Kerala Management Association, District Hospital Development Committee, K.P.C.C etc he was continually in touch with the society.
During the time when India had numerous accredited advertising agencies across its length and breadth, Mr. Kuriakos T.O succeeded in taking up KPB to the 25th rank. It was his toil and contribution that made KPB stronger and mightier placing Kerala on the advertising map of India. He breathed his last on July 30th 1988 leaving behind a legacy.
Our sole idea is to bridge the information gap between the advertiser and their prospected as well as potential customers by rendering a 360 degree service. We develop total communication strategy for product marketing and its promotion and also evaluate results. We also offer constant monitoring while creating and executing Advertising campaigns.
With the last 5 decades of professionalism, we have cultivated strong business relations with Press, Radio & T.V. all over India. Hence it is an added advantage to our clients, when it comes to the allotment of space, positions and dates as we always have preferences in this matter. We assure perfection in choosing the best ‘Media Mix’ for your product’s USP to hit the target audience.
At KPB, social responsibility means a continuous obligation to our workforce as well the society we run in. A welfare programme was started in July 2011 that is carried forward still now as we gather a certain sum of money from the management as well as staff every month for those in need. Yet another venture of blood donation was also launched in May 2012. Our heartfelt involvement till date with concern and compassion towards the deprived is our humble donation to the world. We would be indeed pleased if more good hearts would unite with us in this humble attempt. Besides, when it is an internal affair, we grant scholarships for our staff as well as staff’s children with an objective of supporting them in studies and thereby to facilitate them.