We were briefed to design a logo for a sports café with an area set apart for live performance. We had decided to create a logo that is vibrant, agile and sporty, which deftly blends coffee and sports. The visual silhouette of the cup was filled with symbols of a great variety of sports. Colours were chosen to suggest vibrancy. The tagline ‘Game on’ was directly suggestive to the sports exactly as the client preferred.