VERNA TEST DRIVE CHALLENGE
The client was absolutely sure of Verna brilliance, and they believed that a hands-on experience could definitely convince the customer to grab a Verna. We positioned our creative on this ‘confidence-factor’. Thus, we projected the Test Drive literally as a ‘challenge’. It was like an invitation to the ‘daring’- an aspect most customers love to be and do. The unique features of the car were highlighted in the creative to inform and impress the customers.